RFID technology for enhanced guest experience
RFID for Guest Experience
Did you know, some of the world’s largest theme parks rely heavily on a variety of Radio Frequency Identification (RFID) technologies to enhance the guest experience?
Almost all industries are implementing some form of technology solutions to support their business operations across a wide variety of use cases. How have the hospitality and entertainment industries embraced this trend and how does this lead to an enhanced customer experience?
When applied to specific channels within a hotel for example, RFID is an attractive solution to delivering a better guest experience and improves operating efficiencies.
Hotel industry benefits include:
Seamless room and amenity access
Keyless entry has advanced the ways guests are able to unlock room doors. RFID cards or wristbands are easy to use and offer a higher level of security for both guests and hoteliers.
RFID can also control access to other amenities such as car parks, swimming pools, fitness and leisure centers.
Contactless payment options
Streamline payment processes at restaurants, bars and retail outlets using contactless payments solutions. If guests have an RFID enabled card or wristband that is linked to their payment information or their room information then this can be used to make purchases, eliminating the need to carry cash or credit cards.
Revenue protection
When applied to minibar items, RFID allows for real time identification of items consumed by guests allowing for the timely restocking of items. RFID also ensures guests are receiving quality products by preventing guests from restocking the minibar.
Inventory management
RFID can be attached to stock and physical items to manage inventory for restocking of rooms, laundering and lifecycle recording of linen and staff uniforms.
Theft prevention
Embedding an RFID tag on any item that isn’t meant to be taken or removed from a hotel is a sure way to keep track of these items if they show they have left the building.
The entertainment industry has also welcomed this technology for improving their operating efficiencies, where an RFID wristband integrated with a cashless POS system can help increase a venue or event's revenue.
There are a number of innovative ways to improve entertainment operations from a customer perspective and an operator's perspective using smart credentials.
Entertainment industry benefits include:
Crowd access and capacity management
Secure, passive awareness of patrons upon entry and moving within a venue.
Point of sale systems
Cashless payments for faster transactions and shorter wait times. Improved security due to reduced cash handling requirements.
Locker access
Safe and secure codeless and keyless opening and closing.
Personalised, immersive patron experiences
Enhanced patron satisfaction with minimal disruption.
Deeper data insights
Lives sales and data reporting.
Present marketing opportunities
Speak to customers at the POS.
An example in the entertainment industry is Billfold POS, a global solutions provider of Point of Sale Systems for events. They offer Secure RFID Payment Technology with the industry’s fastest and most user friendly cashless solutions. Billfold has seen an increase of 67% in event related revenue. The Billfold POS system offers better experiences for customers, operators and payments.
The Billfold POS system offers better experiences for customers, operators and payments.
Does RFID technology have a place in your hospitality or entertainment business to improve the experience you can offer your guests and customers?
Contact us today via orders@4idsolutions.com or call on +61 (02) 4394 0333 for more information or to quote your needs for your unique RFID application.